Preamble – The Standard Squeeze Mechanisms I was thinking about the squeeze page process and the two main ways I’d seen used when trying to build opt-in lists. The usual methods I’d seen were those shown in the flowchart below: This isn’t necessarily a diagram for the flowchart purist – the exit paths from each …
Combination
his type of site is not an individual model but a combination of two or more of the main model types. For example, you could be running a free (to registered members) Publisher type site, which includes downloadable products that can be purchased by members. The models do not have to be different, either. You …
Coaching Site
This is a great way for a coach to manage a small number of exclusive clients. You assign each client to their own unique area within your membership site plus access to any shared resources. When set up correctly, no individual client is able to access any other client’s area so that confidentiality is ensured. …
Private Members Area
In this model, members can share ideas, information and products within an exclusive, protected area.
Community Centre
Your community members are able to share information and ideas and get queries answered within an area that is closed to non-members. Membership is normally free (or very inexpensive) because the objective is to grow a community of like-minded people. If you want to monetise the site, then the best option is probably Google Adsense …
Project Management
This is an innovative way of managing remote teams without the complication or expense of specialised on-line project management applications. You first set up membership levels to represent the various teams within the project. You can then assign individual project resources (i.e. team members) to one or more teams. The members of each of those …
Protected Download
Another innovative way of using the membership principle. This model employs download pages that are restricted to suitably qualified members/customers. If you are delivering downloadable products to your customers, then up to now you’ve had the choice of using: Each of the above may be appropriate under certain circumstances, but third party services will cost …
Modular Course
In this model, you move your customers through a set of different modules as they progress through your course. This model differs from the Micro-Continuity model because you close down access to earlier modules as customers move onto the next module in the series. You can also include tests between each module to make sure …
Micro-Continuity
This model allows you to deliver course-type material to your subscribers at suitable intervals (such as monthly). As subscribers move from month to month, you give them access to successive parts of your course, while allowing them to still access earlier parts. It’s a great model for customer retention because there is a fixed end …
UPS
This model gets its nickname from the fact that your subscriber receives a fresh package of content each month (or other specified period). That package is only accessible during the month, after which it is supplanted by the next package. If customers want to get earlier packages, then they have to buy them separately. This …
